Polaris from its conception has never been just a brand; it is a way of life, a tale of comradeship and most importantly a desire to produce technical innovative clothing that supported a passion and a way of life.When Director Roger Dillon founded Polaris back in the 1990’s (named after the famous navigator’s aid the Pole Star) it was because there weren’t any suitable clothes on the market for the emerging sport of Mountain biking. Roger, an experienced diver and fell runner, moved to the south and soon realised there wasn’t much in the way of mountains and purchased a bike. He soon realised no one was producing innovative, technical clothing that could withstand the new challenges of Mountain biking and began to design his own clothing, even teaching himself to sew.
From humble and passionate beginnings and after a move back to its home in the mountains Polaris Bikewear began to grow. Over the past 24 years, from its base in Derbyshire, Polaris has developed into a truly international brand with established distribution of all its products in Spain, Germany, Austria, Russia, Canada, Ukraine, France, Scandinavia, Ireland and as far afield as Australia ,India, Mexico, Costa Rica, Panama, Japan, Taiwan, Thailand and Indonesia.